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You will learn how to:

• Increase your sales and profitability beyond your wildest dreams, even in a downturn
• Gain customers and increase profits
• Move from being an ‘average’ café owner, to being an entrepreneur – a ‘master’ café owner
• Achieve all these results while spending less time working ‘in’ your business

If you would like to jump-start the profits in your business sign-up for the PREMIUM Level today.

Photo via Greencolander

Whatever their reasons for entering the café industry, most café owners lack the experience that only time in small business can provide. As a result, they tend to imitate their competition.

This, in my experience, is an archaic and limiting notion.

Firstly, it causes you to think of a limited market. Already the glass is ‘half empty’.

Secondly, it limits you to their best performance. Do you know if they are operating at the best possible level in the market? Are their strategies successful? In general, by using this approach, you are reinforcing the underperformance of the bulk of businesses.

Thirdly, and even more importantly, measuring yourself against your competition shifts responsibility from the internal dynamics of your business by focusing on the external situation – leaving you open to a victim mentality.

The café industry is littered with people who copy what others are doing in the belief that such imitation will lead to success. Whilst many may know about coffee, it is questionable whether they know enough about running an extremely successful business.